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Thursday, May 3, 2012

Anna Dello Russo for H&M

H&M is proud to announce a special collaboration with
fashion icon and legendary Fashion Director Anna Dello Russo.
An idol of the blogosphere whose flamboyant outfits are
endlessly documented by style photographers and
broadcasted globally through the web, Anna Dello Russo
proved her unique sense of style creating a special collection
of accessories for H&M. Unabashedly glamorous,
precious and playful, the range is an expression of Dello Russo’s
taste for ornamentation. Available from October 4, 2012, at the
peak of the global fashion weeks tour, in around 140 stores
worldwide and online. The collection features jewelry,
sunglasses, shoes, bags and a trolley allowing H&M
customers uniqueness at an affordable price.

“I am excited by this collaboration: this is the first time H&M
involves a Fashion Director in a special project. This is the sign
of an important evolution in fashion, and I am both thrilled and
humbled to be the one chosen to lead it. I wanted to create precious
accessories that are impossible to find. As a stylist I know
accessorization is essential: it is the personal touch to any outfit.
With these pieces everybody can have fun, turning an ordinary day
into a fantastic fashion day”, says Anna Dello Russo.

“It’s been extremely exciting to involve Anna Dello Russo in this
project, something completely different from what we have done before.
Anna has a fantastic eye and a strong taste, apart from being a
veritable fashion icon. She produced an extravagant range of
accessories that will get H&M customers and everyone in love with
fashion excited. The collection is a celebration of excess,
fantasy and decoration” says Margareta van den Bosch,
Creative Advisor at H&M.

I adore Anna Dello Russo,she's my inspiration and I love H&M so can't wait till October.

Here you can see the official press video where Anna Dello Russo talks about the up-coming special collection of accessories for H&M. 

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