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Friday, March 9, 2012

Let's Look Back: Jeanne Lanvin

  Jeanne Lanvin was a French fashion designer and the founder of the Lanvin fashion house.Jeanne Lanvin's skillful use of intricate trimmings, virtuoso embroideries and beaded decorations in clear, light, floral colors became a Lanvin trademark. 
  In 1909, Lanvin joined the Syndicat de la Couture which marked her formal status as a couturiere. Lanvin made such beautiful clothes for her daughter that they began to attract the attention of a number of wealthy people who requested copies for their own children. Soon, Lanvin was making dresses for their mothers, and some of the most famous names in Europe were included in the clientele of her new boutique on the rue du Faubourg Saint-Honoré, Paris.
  From 1923, the Lanvin empire included a dye factory in Nanterre. In the 1920s, Lanvin opened shops devoted to home décor,menswear, furs and lingerie.
Her most significant expansion was the creation of Lanvin Parfums.
When Lanvin died in 1946, ownership of the firm was ceded to the designer's daughter.

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